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Have you ever seen the meme of the iceberg poking out of the ocean and it says something like “what people see” and then you look below the surface where its roots obviously stretch miles & miles into the depths of the ocean and it shows “the years of hard work underneath?” I love that because it really is so true! 

At some point, we have all wished for immediate gratification or a shortcut in life. A quantum leap. The truth is, it never comes. And every moment wishing for it, searching for it, or asking for “that break” is energy wasted that could have been put into doing the work!

Every success you see in somebody else, even if it appears to be overnight, has come as a result of a thousand little steps, not some overnight miracle.

And it’s funny because I’ve been on both sides of the fence.

I have been the inquisitive, young, hungry, energetic, ambitious, and determined student asking the mentor “but c’mon, like...

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Plant Many Seeds, But Don’t Watch Them Grow

I was recently notified that a song I produced and co-wrote was on hold for a Google ad! The paperwork was on the ad agency’s desk, the cat was in the bag, it was a done deal, and at the last minute, they decided to go with a big name artist instead. The payout would have been six figures. I mean, it was Google, and of course, that’s probably why they wanted to give the advertisement to an “artist” artist and not a production company.

Not gonna lie, it stung to hear that just a little bit because day-um... that was a close one! Did I cry about it? No. Did I wallow in despair for any longer than a brief second? No. Why? Because I never rely on ONE thing to move the needle in my business. Over the years I have learned that this is a NUMBERS game and you have to have multiple irons in the fire at all times!

This brings me back to a couple of years ago when my Soundbetter profile was on Fi-YA! I mean, I was booking at least 3-5 jobs a week and I got a little too...

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Why Writer’s Block is Bull$hit

We've all been there, we've all had days where the creativity fountain just seems to stop flowing & good ideas avoid us like the plague. But what if this was something you could control?! What if it was possible to keep the fountain on all the time?!

Professional songwriters know that inspiration is the result of action; not the other way around. When you start working on something without knowing where it's heading, ideas start to pop up & say "Hey! Try me!" But If you never look for them, you'll never find them!

One great way to get moving & start hunting down a song is to start with pre-production. Create an outline or a blueprint for yourself, select some sounds, get the vibe going, outline the story you want to tell, & the beats you want to hit. The rest will follow. DO NOT sit around waiting for that magical feeling, go out & get it yourself!

I know for some of you that may be a little easier said than done but if you want to learn how I start making my...

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Using Boundaries To Create Freedom As A Producer

If you’re an artist then I’m going to assume you’ve been hit by a little thing called “Blank Page Syndrome.” You know the feeling of those dreary beginning stages where you’re staring at a blank page before the actual songwriting begins or as a producer staring at a blank DAW. The options are truly limitless, do you write a love song or a party song, do you start with a loop or build a kit, maybe you want to track guitars first, list goes on & on

The fact that you can start anywhere is honestly a little too much to handle.  Especially if you have perfectionism lingering around & you’re wanting everything to be perfect straight out the gate (spoiler alert, that isn’t how great art is made.) After all, they say the best writers are re-writers?

This is a little thing called decision fatigue. When we are faced with too many options we often get overwhelmed & therefore are not able to gain clarity on our main objective....

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Why Your Talent is Holding You Back

Ahh… what a blessing it is to be naturally gifted.  Feels special doesn’t it?  Things come naturally…you learn faster than most.  It comes easy to you.  Sound familiar?   Then all of a sudden a new thing comes, a thing you’re not comfortable with, and you are enraged.  You quickly throw your hands up in the air huffing and puffing that you JUST CANNOT figure this out.  You even tried for a whole 5 minutes.   
 
“If I didn’t get this right away, I must not be meant to do this!!”  THAT is the curse of natural talent.  Natural talent has spoiled you. 
 
Here’s the thing….It is not the most gifted or talented that will win.  It is the person who works the hardest.  The last on the treadmill.   
 
I hear so many artists complaining that less talented artists are getting further than them as if talent is the only ingredient it takes...
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