The rules for writing advertising music are often not spoken about.
I’m not sure if it’s because gatekeepers want to keep new musicians out of the industry or if musicians are worried about losing out on work if they share their secrets.
But whatever the reason may be, today my goal is to demystify the process for everyone and teach you the need-to-know info about making music for ads so that you can get your track to the front of the line and land your music in the commercial of your dreams.
And trust me, I did not come by this knowledge easily.
Believe it or not, it actually took me 8 years to land my first ad.
It took me 8 years of workshopping my music and pining after every “No” to understand what would truly get me to stand out amongst the rest.
Then, in Year 8, it finally clicked.
It started with a National...
If trying to turn music into your front hustle makes you feel like this guy…
Example of how working harder doesn’t = more value
Don’t worry, I’ve been in your exact shoes, and it’s not your fault.
There’s a mainstream “story” that’s been fed to us for years that paints the picture of the starving artist who works a crap job and suffers for their art until some Record Label big wig comes to the rescue, funds their entire career, and makes them a star.
We’ve been indoctrinated to believe that some gatekeeper is going to let us into the cool kids club, give us some sort of “deal”, and that’s when we'll finally “make it”.
Even when you go to music school, while you might get an amazing education teaching you theoretical principles, they fail to teach you how to actually make money as a musician.
So, it’s no wonder there are so many artists starving for their art.
Alas! The Holidays are upon us!
Have you thought of a gift to give your loved ones yet?
I personally prefer hand-made, custom gifts. They just seem much more thoughtful and memorable, don't you think so?
Have you heard of Custom Songs?
Songfinch is a business where buyers, looking to gift a top-notch custom-written song to a loved one, submit their request on their website alongside their preferred genre, the mood, and occasion for the song.
Not only do they cater to their thoughtful customers, but they also provide hundreds of jobs for songwriters, artists, and producers all over the world!
On our latest podcast and YouTube episode, I sat down with Jake Tuton, Director of Artist Talent at Songfinch.
I asked Jake how Songfinch vet their artists. Is there any golden set of standards that we should know about?
Here are the 3 main key points that Songfinch looks for in an artist:
1. Can you write songs? Are you someone who can write songs based on the information...