The rules for writing advertising music are often not spoken about.
I’m not sure if it’s because gatekeepers want to keep new musicians out of the industry or if musicians are worried about losing out on work if they share their secrets.
But whatever the reason may be, today my goal is to demystify the process for everyone and teach you the need-to-know info about making music for ads so that you can get your track to the front of the line and land your music in the commercial of your dreams.
And trust me, I did not come by this knowledge easily.
Believe it or not, it actually took me 8 years to land my first ad.
It took me 8 years of workshopping my music and pining after every “No” to understand what would truly get me to stand out amongst the rest.
Then, in Year 8, it finally clicked.
It started with a National...