As musicians we often think the path to success is simple; we just have to be better than the other person, better than the other people in line, better than the rest of the choices, and we'll make it. The truth, though it's uncomfortable, is that the less-talented guitar player is going to get hired for the session sometimes and the less-talented vocalist will get that cut.
The thing that separates you from the crowd isn't always going to be talent. Being good at your craft is a prerequisite nowadays and the way to get ahead is to put yourself out there effectively and to take control of the business that is YOU.
The people hiring musicians for remote sessions don't want an artist who needs their handheld when sending .wav files and they won't sign a contract with someone who doesn't know what a PRO is. They're going to choose the musician who has their act together!
The good news is, it's easier than ever to OWN our businesses and treat them like one! Learn what's going on behind...
I was recently notified that a song I produced and co-wrote was on hold for a Google ad! The paperwork was on the ad agency’s desk, the cat was in the bag, it was a done deal, and at the last minute, they decided to go with a big name artist instead. The payout would have been six figures. I mean, it was Google, and of course, that’s probably why they wanted to give the advertisement to an “artist” artist and not a production company.
Not gonna lie, it stung to hear that just a little bit because day-um... that was a close one! Did I cry about it? No. Did I wallow in despair for any longer than a brief second? No. Why? Because I never rely on ONE thing to move the needle in my business. Over the years I have learned that this is a NUMBERS game and you have to have multiple irons in the fire at all times!
This brings me back to a couple of years ago when my Soundbetter profile was on Fi-YA! I mean, I was booking at least 3-5 jobs a week and I got a little too...
If you’re an artist then I’m going to assume you’ve been hit by a little thing called “Blank Page Syndrome.” You know the feeling of those dreary beginning stages where you’re staring at a blank page before the actual songwriting begins or as a producer staring at a blank DAW. The options are truly limitless, do you write a love song or a party song, do you start with a loop or build a kit, maybe you want to track guitars first, list goes on & on
The fact that you can start anywhere is honestly a little too much to handle. Especially if you have perfectionism lingering around & you’re wanting everything to be perfect straight out the gate (spoiler alert, that isn’t how great art is made.) After all, they say the best writers are re-writers?
This is a little thing called decision fatigue. When we are faced with too many options we often get overwhelmed & therefore are not able to gain clarity on our main objective....